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Canada Safeway is focused on providing
world-class service to every customer by exceeding their expectations.
The development of Safeway's "Lifestyle" stores is a critical strategy
that is designed to continue to set Safeway stores apart. Lifestyle
stores are designed for busy customers who want to find everything in
one place- great selection, knowledgeable staff, specialty items, and
ready-to-eat meals. The Lifestyle stores, some new and some remodeled,
feature inviting décor and subdued lighting that creates a relaxing
atmosphere for shopping. The many specialized departments of Lifestyle
stores include:
Meat
Experienced employees can offer suggestions for entrées, cut meat
according to the shopper's request, and add marinades or seasonings at
no extra charge; there are prepared foods, such as stuffed pork loin and
other prepared meats and stuffed Cornish game hens.
Seafood
A self-serve counter enables quick shopping and also provides special
services for customers; employees can add marinades, liquid seasonings,
or dry rubs to a customer's purchase.
Produce
This department provides hundreds of fresh items delivered daily. The
"Guaranteed Sweet" program is designed to ensure that customers receive
the freshest and sweetest products each and every day. Safeway also has
expanded its organic produce offerings to include over 40 fresh items
daily, as well as a variety of cookbooks and complementary housewares.
Delicatessen and Food Service
Signature items exclusive to Safeway include fresh, custom-made
sandwiches, panini, and an extensive variety of soups. Additionally this
expanded department offers an olive bar, over 100 specialty cheeses,
dozens of fresh salads, and a wide assortment of luncheon meats. At Your
Table items are ready-to-eat, chef-inspired meals.
Scratch Bakery
Professionals bake fresh bakery goods daily; a wide selection of breads
and desserts include made-to-order cakes and Europeanstyle artisan
desserts made with Belgian chocolate and other imported Ingredients,
creamery butter, and freshly whipped cream.
Gifts and Flowers
Shoppers will find an assortment of fresh plants and flowers and may
request custom designed arrangements; in addition, there are home décor
and gift items, novelty chocolates, scented candles, vases, pottery, and
cards. Additional conveniences are offered at many Lifestyle stores,
such as a full-service Starbucks coffee shop, an in-store seating area,
and an in-store Bank of Montreal kiosk. With its commitment to providing
greater selection and convenience for today's busy customers, Safeway
has defined and exemplified the next generation in shopping.
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